Mohr, Jakki J. <br/><br/>
Marketing of high-technology products and innovations 
by Jakki J Mohr, Sanjit Sengupta and Stanley Slater 
 - 3rd ed. 
 - New Delhi:   Pearson Education  2015 
 - 542p., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>9789332536623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>high technology industries<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOH