TY  - BOOK
AU  - Mohr, Jakki J.
AU  - Sengupta, Sanjit
AU  - Slater, Stanley
TI  - Marketing of high-technology products and innovations
SN  - 9789332536623
U1  - 658.8 
PY  - 2015///
CY  - New Delhi: 
PB  - Pearson Education
KW  - high technology industries
KW  - marketing
ER  -