Pezzullo, Mary Ann <br/><br/>
Marketing financial services 
by Mary Ann Pezzullo 
 - New Delhi:   Macmillan India Ltd.  1998 
 - xiii, 408p., glos., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0333932749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>bank marketing<br/>case study<br/>financial services industry<br/>marketing<br/>marketing information system<br/>marketing research<br/>pricing<br/>product strategy<br/>promotion<br/>public relations and communication<br/>stretegic marketing<br/>understanding the market
<br/><br/><label>Dewey Class. No.: </label>332.10688  / PEZ