TY  - BOOK
AU  - Pezzullo, Mary Ann
TI  - Marketing financial services
SN  - 0333932749
U1  - 332.10688 
PY  - 1998///
CY  - New Delhi: 
PB  - Macmillan India Ltd.
KW  - bank marketing
KW  - case study
KW  - financial services industry
KW  - marketing
KW  - marketing information system
KW  - marketing research
KW  - pricing
KW  - product strategy
KW  - promotion
KW  - public relations and communication
KW  - stretegic marketing
KW  - understanding the market
ER  -