Schiffman, Leon G. <br/><br/>
Consumer behaviour 
by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar 
 - 11th ed. 
 - Noida:   Pearson Education  2016 
 - xxvii, 508p., notes, glos., ind.  27 cm x 22 cm 
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitude formation and change<br/>communication<br/>consumer as an individual<br/>consumer behaviour<br/>consumer motivation<br/>consumer perception<br/>consumer research<br/>cultural setting<br/>designing primary research<br/>learning<br/>market segmentation<br/>marketing ethics<br/>motivation research<br/>perceptual selection<br/>personality traits<br/>print and broadcast advertising to social and mobile media<br/>reference groups<br/>segmentation, targeting and positioning<br/>social class<br/>social responsibility<br/>technology driven
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH