Malhotra, Naresh K. <br/><br/>
Marketing research : an applied orientation 
by Naresh K. Malhotra and Satyabhushan Dash 
 - 7th ed. 
 - New York:   Prentice Hall International  2016 
 - xxx, 968p., app., notes, ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>cases<br/>causal research<br/>cluster<br/>correlation and regression<br/>data collaction<br/>discriminant and logit<br/>distribution<br/>ethics<br/>factor<br/>hypothesis testing<br/>international<br/>mail<br/>marketing research<br/>measurement and scaling<br/>methodology<br/>personal<br/>preparation<br/>questionnaire and form<br/>report preparation and presentation<br/>reseach design formulation<br/>sampling<br/>SPSS window<br/>structural equation modeling<br/>survey<br/>telephone
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL