Kotler, Philip <br/><br/>
Marketing management 
by Philip Kotler and Kevin Lane Keller 
 - 15th ed. 
 - New Delhi:   Peason Education in South Asia  2016 
 - xxvi, 756p., app., endnote, glos., ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analyzing business markets<br/>brand equity<br/>building strong brands<br/>capturing insights<br/>channels<br/>communicating value<br/>competition and driving growth<br/>connecting with customers<br/>crafting the brand positioning<br/>creating value<br/>designing and managing services<br/>digital<br/>global<br/>information and forecasting demand<br/>integrated marketing communications<br/>loyalty relationships<br/>marketing management<br/>mass<br/>new market offerings<br/>new realities<br/>personal<br/>pricing strategies and programs<br/>product strategy<br/>research<br/>responsibly for long term success<br/>segments and targets<br/>strategies and plans part<br/>textbooks<br/>understanding
<br/><br/><label>Dewey Class. No.: </label>658.802  / KOT