Kotler, Philip <br/><br/>
Principles of marketing 
by Philip Kotler and Gray Armstrong 
 - 15th ed. 
 - New Delhi:   Pearson Education  2016 
 - xxiii, 732p., app., glos., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising and public relations<br/>business<br/>communicating customer value<br/>consumer buyer behaviour<br/>consumer markets<br/>creating competitive advantage<br/>customer<br/>direct and online<br/>global marketplace<br/>marketing<br/>marketing channels<br/>marketing strategy<br/>microenvironment<br/>new product development<br/>personal selling and sales promotion<br/>pricing strategy<br/>products, services, and brands<br/>retailing and wholesaling<br/>sustainable
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT