TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gray
TI  - Principles of marketing
SN  - 9789332558472
U1  - 658.8 
PY  - 2016///
CY  - New Delhi: 
PB  - Pearson Education
KW  - advertising and public relations
KW  - business
KW  - communicating customer value
KW  - consumer buyer behaviour
KW  - consumer markets
KW  - creating competitive advantage
KW  - customer
KW  - direct and online
KW  - global marketplace
KW  - marketing
KW  - marketing channels
KW  - marketing strategy
KW  - microenvironment
KW  - new product development
KW  - personal selling and sales promotion
KW  - pricing strategy
KW  - products, services, and brands
KW  - retailing and wholesaling
KW  - sustainable
ER  -