Marketing metrics : the manager's guide to measuring marketing performance 
by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein 
 - 3rd ed. 
 - Uttar Pradesh:   Pearson India  2016 
 - xv, 439p., bib., note., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9789332578050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing<br/>marketing research<br/>mathematical models<br/>performance<br/>statistics
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR