TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Gamble, John E.
AU  - Peteraf, Margaret A.
TI  - Crafting and executing strategy : the quest for competitive advantage - concepts and cases
SN  - 9789339204082
U1  - 658.4012 
PY  - 2015///
CY  - New Delhi: 
PB  - McGraw Hill Eduction (India) Private Limited
KW  - case studies
KW  - strategic planning
ER  -