Cateora, Philip R. <br/><br/>
International marketing 
by Philip R. Cateora, Mary C. Gilly and John L. Graham 
 - 15th ed. 
 - New Delhi:   McGraw Hill Eduction (India) Private Limited  2014 
 - xxxiii, 696p., glo., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>9789339204464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>export marketing<br/>international business enterprises<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT