Beyond mobile : people, communications and marketing in a mobilized world
by Mats Lindgren, Jorgen Jedbratt and Erika Svensson
- New York: Palgrave 2002
- xxiv, 262p., glos., notes, ind. 24 cm x 16 cm
0333985087
arena cellular telephone systems economy individual information institutions marketing marketing logic mobile communication system mobile marketing mobile marketplace technology topology