TY  - BOOK
AU  - Lindgren, Mats
AU  - Jedbratt, Jorgen
AU  - Svensson, Erika
TI  - Beyond mobile : people, communications and marketing in a mobilized world
SN  - 0333985087
U1  - 384.535 
PY  - 2002///
CY  - New York: 
PB  - Palgrave
KW  - arena
KW  - cellular telephone systems
KW  - economy
KW  - individual
KW  - information
KW  - institutions
KW  - marketing
KW  - marketing logic
KW  - mobile communication system
KW  - mobile marketing
KW  - mobile marketplace
KW  - technology
KW  - topology
ER  -