Sheaff, Rod <br/><br/>
Responsive healthcare : marketing for a public service 
by Rod Sheaff 
 - Buckingham:   Open University Press  2002 
 - vii, 248p., ref., ind.  23 cm x 15 cm 
 - Health services management / edited by Chris Ham and Chris Heginbotham .
<br/><br/><label>ISBN: </label>0335199666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>anti marketing for health promotion<br/>consumer research in healthcare<br/>health care marketing<br/>health maintenance organisations<br/>health services, public management and users<br/>marketing<br/>medical care<br/>post market system<br/>preferred provider organisations<br/>quality management and clinical governance
<br/><br/><label>Dewey Class. No.: </label>352.10688  / SHE