TY  - BOOK
AU  - Sheaff, Rod
TI  - Responsive healthcare : marketing for a public service
T2  - Health services management / edited by Chris Ham and Chris Heginbotham
SN  - 0335199666
U1  - 352.10688 
PY  - 2002///
CY  - Buckingham: 
PB  - Open University Press
KW  - anti marketing for health promotion
KW  - consumer research in healthcare
KW  - health care marketing
KW  - health maintenance organisations
KW  - health services, public management and users
KW  - marketing
KW  - medical care
KW  - post market system
KW  - preferred provider organisations
KW  - quality management and clinical governance
ER  -