Aagja, Jayesh (ed.) <br/><br/>
Consumer behaviour emerging practices and in marketing 

 - Ahmedabad:  Institute of Management, Nirma University,  2013. 
 - xv, 368p., ref.  24cm x 18 cm 
<br/><br/><label>ISBN: </label>9789350974117 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case study<br/>consumer behaviour<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CON