TY  - BOOK
AU  - Srinivas, Sunitha C.
TI  - 'Ad'apting to markets : repackaging commercials in Indian languages
SN  - 9789351502401
U1  - 659.10954 
PY  - 2015///
CY  - New Delhi: 
PB  - SAGE Publications India Private Limited
KW  - adapting to markets
KW  - advertising
KW  - illusion industry
KW  - India
KW  - language
KW  - localization
KW  - making sense
KW  - new media
KW  - psycholinguistics
KW  - social media
KW  - visual -linguistic
KW  - world advertising
ER  -