TY  - BOOK
AU  - Srivastava, Rajendra K. (ed.)
AU  - Thomas, Gregory Metz (ed.)
TI  - The future of branding
SN  - 9789351503163
U1  - 658.827 
PY  - 2016///
CY  - New Delhi
PB  - Sage Publication
KW  - brand name products
KW  - branding
KW  - marketing
KW  - strategic planning
ER  -