Aaker, David A. <br/><br/>
Aaker on branding : 20 principles that drive success 
by David A. Aaker 
 - New Delhi:   Sage Publication  2015 
 - xiv, 235p., ind.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>9789351503903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>branding<br/>economics<br/>industrial management<br/>marketing<br/>product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK