TY  - BOOK
AU  - Aaker, David A.
TI  - Aaker on branding : 20 principles that drive success
SN  - 9789351503903
U1  - 658.827 
PY  - 2015///
CY  - New Delhi: 
PB  - Sage Publication
KW  - brand name products
KW  - branding
KW  - economics
KW  - industrial management
KW  - marketing
KW  - product management
ER  -