TY  - BOOK
AU  - MICA
ED  - MICA
TI  - MICA's 3rd international communication management conference marketing reborn: traditions, trends, techniques MICA Ahmedabad (ICMC)
SN  - 9789352548040
U1  - 658.8 
PY  - 2016///
CY  - Gujarat: 
PB  - MICA
KW  - advances in b2b marketing
KW  - branding
KW  - destination branding
KW  - digital branding
KW  - employee branding
KW  - green marketing
KW  - intergrated marketing communication
KW  - marketing communications
KW  - new age consumer
KW  - retailing
KW  - services
KW  - social marketing
KW  - strategic marketing
ER  -