TY  - BOOK
AU  - Arora, Ravi
TI  - Igniting innovation : the tata way
SN  - 9789352777792
U1  - 658.4063 
PY  - 2019///
CY  - Noida, Uttar Pradesh: 
PB  - HarperCollins
KW  - creative ability in business
KW  - organizational effectiveness
KW  - technological innovations
ER  -