TY  - BOOK
AU  - Miller, Thomas W.
TI  - Marketing data science : modeling techniques in predictive analytics with R and python
SN  - 9789353065744
U1  - 005.7 
PY  - 2019///
CY  - Noida, Uttar Pradesh: 
PB  - Pearson India Education Services Pvt. Ltd
KW  - computer program language
KW  - decision making
KW  - python
KW  - statistical methods
ER  -