Services marketing : integrating customer focus across the firm 
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit 
 - 7th ed. 
 - Tamil Nadu:   McGraw Hill Education  2019 
 - xxxvi, 582p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case<br/>customer services<br/>marketing<br/>service industries
<br/><br/><label>Dewey Class. No.: </label>658.8  / SER