Pride, William M <br/><br/>
Principles of marketing 
by William M. Pride and O. C. Ferrell 
 - 18th ed. 
 - New Delhi:   Cengage India  2020 
 - xxxi, 687p., ind.   cm x  cm 
<br/><br/><label>ISBN: </label>9789353502447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>principle marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI