Kumar, S. Ramesh <br/><br/>
Advertising, brands and consumer behaviour : the Indian context 
by S. Ramesh Kumar and Anup Krishnamoorthy 
 - New Delhi:   Sage Publications  2020 
 - xiv, 266p., ref., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9789353883928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>consumer behaviour<br/>India
<br/><br/><label>Dewey Class. No.: </label>659.10954  / KUM