Launch it! : how to turn good ideas into great products that sell - Miller-Davidson, Molly; Levinson, Michael B.; Stone-Greier, Joanne (New York: HarperCollins Publishers, 2005)
Keywords: cause marketing; coast to coast; consumer identification 101; importing and exporting; management; marketing; media work; new products; outsourcing; packaging; product online; products trends; sales raps; trade show