TY  - BOOK
AU  - Miller-Davidson, Molly
AU  - Levinson, Michael B.
AU  - Stone-Greier, Joanne
TI  - Launch it! : how to turn good ideas into great products that sell
SN  - 0060819251
U1  - 658.775 
PY  - 2005///
CY  - New York: 
PB  - HarperCollins Publishers
KW  - cause marketing
KW  - coast to coast
KW  - consumer identification 101
KW  - importing and exporting
KW  - management
KW  - marketing
KW  - media work
KW  - new products
KW  - outsourcing
KW  - packaging
KW  - product online
KW  - products trends
KW  - sales raps
KW  - trade show
ER  -