Lantos, Geoffrey P. <br/><br/>
Consumer behaviour : real-life applications for marketing managers 
by Geoffrey P. Lantos 
 - Tamil Nadu:   Yes Dee Publishing Pvt. Ltd.  2011 
 - xviii, 628p., glos., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>9789380381114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communications<br/>consumer behaviour<br/>cultural indluences<br/>decision making<br/>family<br/>lifestyle<br/>marketing management<br/>motivation<br/>segmentation<br/>social class
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LAN