Quattrocchi-Oubradous, Xavier

Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message by Xavier Quattrocchi-Oubradous and Charles Bal - London: ProLibris Publishing 2011 - xv, 165p., ref., ind. 22 cm x 14 cm

9789381639061


advertising
consumer behavior
emotions
marketing
persuasion
psychological aspects

659.1019 / QUA