TY  - BOOK
AU  - Quattrocchi-Oubradous, Xavier
AU  - Bal, Charles
TI  - Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message
SN  - 9789381639061
U1  - 659.1019 
PY  - 2011///
CY  - London: 
PB  - ProLibris Publishing
KW  - advertising
KW  - consumer behavior
KW  - emotions
KW  - marketing
KW  - persuasion
KW  - psychological aspects
ER  -