TY  - BOOK
AU  - Padaki, Pavan
TI  - Brand vinci : decoding facets of branding
SN  - 9789384052683
U1  - 658.827 
PY  - 2014///
CY  - New Delhi: 
PB  - Bloomsbury Publishing India Private Limited
KW  - brand name products
KW  - branding
KW  - marketing
KW  - product management
ER  -