TY  - BOOK
TI  - Legends in marketing : Vol. 1-6
T2  - Legends in marketing edited by Jagdish N. Sheth
SN  - 9789386042941
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - Sage Publication
KW  - marketing
KW  - marketing research
KW  - mathematical models
ER  -