Dayal, Manoj <br/><br/>
Media metrics : an introduction to quantitative research in mass communication 
by Manoj Dayal 
 - New Delhi:   Sage Publication  2017 
 - xxiii, 458p., glos., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9789386062161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>mass media<br/>massenmedien<br/>methodology<br/>research<br/>statistical methods
<br/><br/><label>Dewey Class. No.: </label>302.230727  / DAY