TY  - BOOK
AU  - Dayal, Manoj
TI  - Media metrics : an introduction to quantitative research in mass communication
SN  - 9789386062161
U1  - 302.230727 
PY  - 2017///
CY  - New Delhi: 
PB  - Sage Publication
KW  - mass media
KW  - massenmedien
KW  - methodology
KW  - research
KW  - statistical methods
ER  -