TY  - BOOK
AU  - David, John P.
TI  - How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business
SN  - 9789386215123
U1  - 659.20285 
PY  - 2017///
CY  - New Delhi: 
PB  - Macmillan
KW  - corporate image
KW  - economic aspects
KW  - internet in public relations
KW  - product management
KW  - reputation
KW  - social media
ER  -