Abikzir, David Under the skin of the Indian consumer : a new marketing model of influence for e-commerce by David Abikzir - New Delhi: Bloomsbury Publishing 2017 - xxix, 284p., bib. 23 cm x 15 cm ISBN: 9789386349033 Subjects--Topical Terms: business and economicsgeneralmanagementmarketing Dewey Class. No.: 658.8342 / ABI