TY  - BOOK
AU  - Abikzir, David
TI  - Under the skin of the Indian consumer : a new marketing model of influence for e-commerce
SN  - 9789386349033
U1  - 658.8342 
PY  - 2017///
CY  - New Delhi: 
PB  - Bloomsbury Publishing
KW  - business and economics
KW  - general
KW  - management
KW  - marketing
ER  -