TY  - BOOK
AU  - Sharma, Venke
AU  - Kharas, Hushidar
TI  - The indestructible brand : crisis management in the age of social media
SN  - 9789386446794
U1  - 658.4056 
PY  - 2017///
CY  - New Delhi: 
PB  - Sage Publication
KW  - brand name product
KW  - management
KW  - product management
KW  - public relations
KW  - social media
ER  -