TY  - BOOK
AU  - Iacobucci, Dawn
AU  - Vohra, Anupama
TI  - Marketing management : A South-Asian Perspective with CourseMate
SN  - 9789386668752
U1  - 658.802 
PY  - 2020///
CY  - New Delhi: 
PB  - Cengage Learning India Pvt. Ltd
KW  - customer behaviour
KW  - management
KW  - marketing
ER  -