Soni, Swati (ed.) <br/><br/>
Marketing magic for millennials : rise of gen YO! 

 - New Delhi:  Bloomsbury India,  2018. 
 - xii, 274p.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>9789386826862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitude<br/>consumers<br/>generation Y<br/>India<br/>young adult
<br/><br/><label>Dewey Class. No.: </label>658.8343084209054  / MAR