TY  - BOOK
AU  - Soni, Swati (ed.)
AU  - Sharma, Vandana (ed.)
TI  - Marketing magic for millennials : rise of gen YO!
SN  - 9789386826862
U1  - 658.8343084209054 
PY  - 2018///
CY  - New Delhi
PB  - Bloomsbury India
KW  - attitude
KW  - consumers
KW  - generation Y
KW  - India
KW  - young adult
ER  -