Lury, Giles <br/><br/>
From ideas to iconic brands : Inspiring stories of 101 amazing brands that changed the world 
by Giles Lury 
 - Mumbai:   Jaico Publishing House  2018 
 - 335p.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9789386867896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>communication<br/>innovation<br/>marketing strategy<br/>origins
<br/><br/><label>Dewey Class. No.: </label>658.827  / LUR