TY  - BOOK
AU  - Lury, Giles
TI  - From ideas to iconic brands : Inspiring stories of 101 amazing brands that changed the world
SN  - 9789386867896
U1  - 658.827 
PY  - 2018///
CY  - Mumbai: 
PB  - Jaico Publishing House
KW  - branding
KW  - communication
KW  - innovation
KW  - marketing strategy
KW  - origins
ER  -