Chakraborti, Kishore <br/><br/>
Denial, desire, immersion : Evolution of Indian consumers 
by Kishore Chakraborti 
 - New Delhi,  Bloomsbury Publishing:  2019. 
 - xxii, 202p., note.  23 cm x 15 cm 
<br/><br/> Content:<br/><br/>Section 1: March of the Tribes<br/>Chapter 1: The Days of the Brahmin<br/>Chapter 2: Crossing the Bridge<br/>Chapter 3: From Ascetic to Karmic<br/>Chapter 4: The Rise of the Banniya<br/>Chapter 5: The Rise of the Shudra<br/>Section 2: Changing Power Structure<br/>Chapter 6: Portrait of the Patriarch --------<br/>Chapter 7: From Youthful to Youth<br/>Chapter 8: March of the Millennial -------<br/>Section 3: Simmering Cauldron<br/>Chapter 9: The Changing Indian Woman<br/>Chapter 10: Facts and Fiction<br/>Section 4: Melting Pot<br/>Chapter 11: Retail Today<br/>Chapter 12: Reverse Colonization<br/>Section 5: New Rules, New Tools<br/>Chapter 13: Emerging Paradigm of Marketing<br/>Chapter L4: Implications of Digital Media A Consumer Point of View<br/>Chapter 15: Epilogue<br/> 
<br/><br/><label>ISBN: </label>9789387146914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior<br/>consumption<br/>economics
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CHA