TY  - BOOK
AU  - Smith, Jaynie L.
AU  - Flanagan, William G.
TI  - Creating competitive advantage : give customers a reason to choose you over your competitors
SN  - 0385517092
U1  - 658.2 
PY  - 2006///
CY  - New York: 
PB  - Random House, Inc.
KW  - closes deals
KW  - competition
KW  - competitive advantage
KW  - competitive positioning
KW  - customer money
KW  - industrial management
KW  - price based competition
KW  - simply strengths
KW  - success in business
ER  -