TY  - BOOK
AU  - Kamarulzaman, Yusniza
AU  - Abu, Nor Khqalidah
TI  - Principles of marketing
SN  - 9789676590510
U1  - 658.8 
PY  - 2013///
CY  - New Delhi: 
PB  - Oxford University Press
KW  - behaviour
KW  - marketing
KW  - pricing
KW  - product
ER  -