Finskud, Lars <br/><br/>
Developing winning brand strategies : marketing strategy collection 
by Lars Finskud 
 - New York:   Business Expert Press LLC  2009 
 - 104p., ind., ref.  23 cm x15 cm 
<br/><br/><label>ISBN: </label>9789746521277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>balancing stakeholder choices<br/>brand<br/>building brand competencies for competitive advantage<br/>competing for choice<br/>evolution of brand strategy<br/>managing the dynamics of brand performance<br/>uncovering hidden potential for growth
<br/><br/><label>Dewey Class. No.: </label>658.827  / FIN