Heggde, Githa (ed.) <br/><br/>
Social media marketing : emerging concepts and applications 

 - Singapore:  Palgrave Macmillan,  2018. 
 - xxiii, 226p., ref., ind.  21 cm x 15 cm 
<br/><br/><label>ISBN: </label>9789811053221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>economic aspects<br/>internet marketing<br/>relationship marketing<br/>social media
<br/><br/><label>Dewey Class. No.: </label>658.872  / SOC